
Specialty
Media


Not Just Exposure, Real Engagement
Not Just Exposure—Real Engagement
From content creation and SEO to social media strategy, product launch campaigns, video production, and e-commerce consulting, our services are designed to convert passion into performance. With access to our growing network of outdoor-focused platforms—including Crossbow Magazine, North American Deer Hunter, Bow Hunter, and Outdoorsman—we connect your brand directly with the sportsmen and women who live the lifestyle you represent.
Whether you're a startup in need of a branding boost or an established manufacturer launching your next innovation, we’re ready to partner with you to drive results that hit the mark.






We work with the best brands
Your Brand. Our Mission.
At Outdoor Specialty Media, we know the outdoor industry because we live it. What began as a media company has grown into a powerhouse marketing partner for brands that thrive beyond the pavement. We understand your audience because we are your audience—hunters, anglers, shooters, campers, and gearheads who speak the language of the backcountry, the blind, and the boat launch.
Now, we’re offering more than ad space. We’re your full-service marketing solution—ready to craft your story, build your brand, and put your products in front of the right eyes at the right time.
After all, how can someone tell you how to build awareness if they haven’t done it themselves?
We’ve spent years cultivating a loyal and engaged audience of outdoor enthusiasts, gear junkies, and serious sportsmen through authentic storytelling and strategic content distribution. From niche hunting segments to broader outdoor recreation markets, we’ve built digital platforms, publications, and social media communities from the ground up—by earning trust, providing value, and staying relentlessly focused on what our audience truly cares about.
Your brand is a story, let’s tell it together.
What our clients say about us
“OSM’s digital properties offer flexibility in driving our brand message to our targeted market, creating meaningful connections that converted to customers and huge ROI. Their precision targeting of serious hunting enthusiasts was a natural fit for our brand”
TenPoint Crossbows
The results speak for themselves! By partnering with OSM on a unique content and advertising strategy, our brand is reaching quality audiences and building affinity by aligning with their passions. We’re grateful for OSM’s expertise and collaborative approach, and the success we enjoy together!