Our Story
Outdoor Specialty Media began with a simple goal: create great content for hunters, anglers, and outdoor enthusiasts through our family of publications—North American Deer Hunter, Crossbow Magazine, North American Outdoorsman, and North American Bow Hunter.
Back then, we focused solely on what we loved—sharing hunting stories, expert advice, gear reviews, and the kind of real-world field content that speaks directly to our audience. And we were good at it. But as we produced more articles and content, grew our readership, and worked closely with brands along the way, we discovered something else; We weren’t just publishing content—we were helping shape brand stories.
- Building product trust through editorial
- Creating engagement across email and social
- Driving measurable results for our partners
- And growing an audience that brands wanted to reach
The Next Steps
So, we took the next step – taking what we learned and sharing it with our brands.
We expanded our mission to include marketing services tailored to the outdoor industry—offering everything from email marketing campaigns and social media advertising, to affiliate-driven gear reviews, banner ads, to custom branding, design, photography, and videography with the very same talents that helped us tell those stories.
Today, we still create award-winning content for our publications—but we also work behind the scenes to help outdoor brands launch, grow, and win across digital platforms. We’ve become more than storytellers. We’re now a team of strategists, media buyers, writers, designers, and marketers—all with a deep understanding of what makes outdoor consumers tick.
And it all started with a good story.
Our Team
