From trail cameras to cross-platform content, this campaign became a brand’s secret weapon—and tripled expectations.
When one of the top trail camera companies approached us with the goal of boosting product awareness during the whitetail rut, we didn’t pitch them ads—we pitched them an experience.
We called it the Rut Report Program. What began as a content collaboration evolved into one of the most engaging, far-reaching seasonal campaigns the brand had ever run. With a promise to deliver 5 million impressions, we delivered more than 15 million.
Rut Report Performance
Campaign Results: 15M Impressions • Nationwide Reach • Brand-Approved UGC
How the Program Worked
Writers + Cameras = Authentic Content
We equipped our contributor network with trail cameras and sent them across North America—from Alberta to Alabama. Our 30+ writers captured raw, in-the-field content during peak rut conditions.
Multi-Channel Content Distribution
We turned those submissions into weekly “Rut Reports” across our digital magazines, email newsletters, and social media platforms. Each post featured real trail cam footage, field updates, and gear mentions—all centered around the brand’s featured product.
Branded Utility, Not Just Visibility
In addition to the 15 million+ impressions, the brand walked away with a library of UGC (user-generated content) that they could use across their own social, e-commerce, and dealer materials.
Tripling Expectations—And Then Some
We promised 5 million impressions. We delivered 15 million.
Our client didn’t just get reach—they got ready-to-use, brand-right content that turned into organic posts, ad creative, and dealer-facing promo materials.
When your marketing partner thinks like your content team, the results go further—and last longer.
Want a Custom Program Like This?
Whether it’s product launches, seasonal campaigns, or user-generated content at scale—we can build it.
