At Outdoor Specialty Media Group, we’re more than just a marketing company—we’re a media powerhouse with a direct line to a passionate, engaged, and growing audience of outdoorsmen and women across North America. While traditional marketing firms often rely on third-party platforms and paid reach, we deliver your message through owned, trusted channels that our readers, followers, and subscribers visit daily.
We’ve spent years cultivating a community of outdoor enthusiasts who live for the hunt, the chase, the cast, and the connection to the wild. Whether they’re in a treestand before dawn, glassing elk in the high country, or practicing at the range, our audience comprises decision-makers, gear-buyers, and loyal brand advocates. And best of all—we already have their attention.
Four Websites: One Passionate Outdoor Community
Outdoor Specialty Media Group operates four niche, content-rich websites, each with its own loyal readership and strong SEO foundation:
www.nadeerhunter.com – Dedicated to North America’s most iconic big game species, NA Deer Hunter delivers expert content on whitetail strategies, deer gear reviews, land management, and hunting culture.
www.nabowhunter.com – A go-to resource for compound, recurve, and crossbow hunters alike, NA Bowhunter covers bowhunting tactics, broadhead reviews, target shooting, and archery insights from top experts in the field.
www.northamerican-outdoorsman.com – This digital outdoor magazine takes a broader lens to outdoor life, spanning topics from fly fishing to backcountry adventure, wildlife conservation, gear testing, and family-friendly outdoor experiences.
www.crossbowmagazine.com – The only dedicated crossbow publication of its kind, Crossbow Magazine is the leading authority on crossbow gear, hunting, legislation, and performance for beginners and seasoned crossbow shooters.
Each platform serves a unique vertical while contributing to a connected network of engaged readers who trust our content, value our reviews, and look to us for guidance on what to buy, where to go, and how to get more out of their time outdoors.
A Social Presence That Builds Brand Loyalty
In addition to our websites, we extend your brand’s message across our active social media platforms, reaching tens of thousands of like-minded outdoorspeople where they scroll, share, and interact every day. In total, our social media pages average 15 million impressions per month – including the #1 program detailing the Whitetail Rut.
Through these social platforms (North American Deer Hunter, North American Outdoorsman, and Crossbow Magazine), we amplify brand messaging with visual storytelling, influencer collaborations, and campaign-specific creative that drives engagement and builds brand affinity.
Direct Access to 60,000+ Newsletter Subscribers
Our email newsletters land directly in the inboxes of over 60,000 outdoor enthusiasts—subscribers who have opted in to receive gear updates, hunting news, and seasonal tips. We use this platform to promote new content, highlight special product features, and share exclusive deals in a format that earns high open rates and drives measurable ROI.
Whether you’re launching a new product, announcing a limited-time promotion, or reinforcing a brand message, our newsletter campaigns put your brand front and center with a loyal, active audience.
Why Our Audience Matters for Your Brand
What truly sets Outdoor Specialty Media Group apart is the fact that we own our media. That means we can offer you access to a premium audience at a fraction of the cost compared to other agencies that rely on outsourced ad buys, influencer fees, or rented audiences.
By owning our distribution channels, we eliminate the middleman. This allows us to offer discounted advertising packages, flexible content sponsorships, custom editorial opportunities, and integrated brand partnerships built to scale and convert, without the inflated pricing of external media buys.
This in-house approach doesn’t just save money. It gets results. Because we’re not pushing your message into a cold audience, we’re introducing it to our trusted community—a community that reads our reviews before making a purchase, clicks, follows, shares, and buys—a community that’s ready for your brand.
Leverage the Audience. Maximize the Impact.
When you partner with Outdoor Specialty Media Group, you’re not just buying ad space. You’re tapping into a built-in audience of passionate outdoorsmen and women who are already paying attention. From web content and social media exposure to email marketing and multimedia storytelling, our ecosystem is designed to help brands stand out in the crowded outdoor marketplace.
Let us help you tell your story—right where it matters most.